Level Zzz CBD Oil Drops Added to Popular LEVEL SELECT™ Performance Line Dedicated to Furthering Consumer Offerings and Demand for Pure CBD Made with all-natural ingredients, Level Zzz CBD Oil […]
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The first rule of CBD brand-building? Don’t talk about CBD.
In a television commercial for Level Select debuting next week, for example, golfer Rickie Fowler and other sports stars do their thing to slogans like “game on” and “never stop playing,” without any mention of what the product’s main ingredient, CBD, is supposed to actually do. The company behind it, Kadenwood, will soon roll out a pet-care line and tea under another brand — Purity Organic — that doesn’t refer to CBD.
Level Zzz CBD Oil Drops Added to Popular LEVEL SELECT™ Performance Line Dedicated to Furthering Consumer Offerings and Demand for Pure CBD Made with all-natural ingredients, Level Zzz CBD Oil […]
Read MoreErick Dickens: “Don’t compromise an opportunity just because it may be bigger than the brand itself.”
I don’t compromise an opportunity just because it may be bigger than the brand itself. When I was working for what was a regional food brand and charged with turning it into a national powerhouse, I found myself in a situation where I had the chance to pursue marketing options that would not typically take …
An interview with Steve Garvey
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