Professional athletes, both current and retired, are increasingly endorsing CBD products. Former NFL quarterback, three-time Pro Bowler, and Heisman winner Carson Palmer is the latest to get into CBD with a brand called Level Select.

Erick Dickens: “Don’t compromise an opportunity just because it may be bigger than the brand itself.”
I don’t compromise an opportunity just because it may be bigger than the brand itself. When I was working for what was a regional food brand and charged with turning it into a national powerhouse, I found myself in a situation where I had the chance to pursue marketing options that would not typically take …

Erick Dickens: “Don’t compromise an opportunity just because it may be bigger than the brand itself.”