Come prepared. “Prior to going to the store to purchase any CBD-containing product, consumers should consider researching CBD and cross-referencing their findings with whatever disease or ailment they are concerned with,” says former Surgeon General Dr. Richard Carmona, who serves on the advisory board for Kadenwood, a “seed-to-shelf” consumer CBD products company that’s launching a CBD topical cream called Level Select later this month.

1981 World Series champion Steve Garvey joins Bill Reiter to discuss the 2019 World Series, the Washington Nationals’ improbable journey, and ‘Level Select’ CBD sports cream by Kadenwood. Tune into Reiter’s Block every Monday through Friday at 5 pm ET.

Dr. Richard Carmona, who served as surgeon general from 2002 to 2008, will advise Kadenwood, a privately held company that makes topical CBD products in Newport Beach, California. The appointment gives Kadenwood a government insider to “shift the perception of CBD,” company CEO Erick Dickens said in a statement.