Carson Palmer states that, regardless of the current policies, CBD is already found in many major league locker rooms. Consumers can now watch Palmer alongside Steve Garvey and Ann Meyers-Drysdale in the latest Level Select commercial for their topical sports creams.

As CBD becomes mainstream, companies operating in the space are establishing themselves in a new environment and are not just competing among themselves, but also with larger and older conglomerates in the industries that CBD has recently penetrated.

Erick Dickens: “Don’t compromise an opportunity just because it may be bigger than the brand itself.”