Erick Dickens: “Don’t compromise an opportunity just because it may be bigger than the brand itself.”Read More
Consumer cannabidiol company Kadenwood, LLC has rolled out its first product, a three-tiered performance-based CBD sports cream, Level Select. To tout the rollout, the company has enlisted veteran athletes across several popular American sports to discuss the product.
e-based CBD sports cream, Level Select. To tout the rollout, the company has enlisted veteran athletes across several popular American sports to discuss the product.
Notable retired pro athletes include Major League Baseball first baseman Steve Garvey, NFL quarterback Carson Palmer and basketball Hall of Famer and Olympic athlete Ann Meyers-Drysdale.
Former Surgeon General Richard Carmona is also part of Kadenwood’s advisory board. Some of the other notable names on the team include CEO and Co-founder Erick Dickens as well as Todd Davis, former co-founder, CEO and chair of LifeLock, Inc. Both Meyers-Drysdale and Palmer credit Davis with helping introduce them to the company.
For Garvey, a long-time entrepreneur with ventures including his Garvey Media Group, CBD is his first foray into cannabis after never touching the plant before.
He became involved after forming a working relationship with Dickens while he served as CMO of bread company King’s Hawaiian. From there, he became a principal in the venture.
Garvey spoke highly about Kadenwood, noting leadership like Co-Founder and COO Doug Weekes.
“I believe in Kadenwood,” Garvey said. “We have something very special…with some great executives who got a significant amount of success in the business industry,” Garvey said.Previous Next
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